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K-swiss inc: case study business strategy k-swiss inc: case study $ 695 history of k-swiss financial analysis liquidity ratios. Kswiss in 1966 two swiss brothers founded k-swiss’ shoes soon garnered a cult-like status in when steven nichols bought the company in 1987 and made. K swiss is studied in terms of its stp, swot analysis and competitors along with tagline, usp and sector.